Our Family's Reputation is Delivered in Every Box

On Target Ammunition is a family owned commercial ammunition manufacturer located just outside Kansas City, Missouri. It was founded by Bill Haley almost a decade ago. Bill has been a competitive shooter for over 40 years and is a former NBRSA world record holder. He began loading his own ammunition in 1976, and has been loading ammunition for competition shooting since 1980 when he began benchrest shooting. On Target Ammunition was created when Bill combined his experience with loading the highest quality ammunition, with over 30 years of employment in industrial manufacturing.

By Shooters, For Shooters

  • We load ammo under very controlled conditions
  • We employ veteran ammunition technicians
  • We offer 1 or 2 day shipping to most of the continental United States
  • We cut out the middle man by offering direct sales to shooting ranges, gun shops, and law enforcement


On Target Ammo Testimonials

We Do Contract Loading 

  • Experience the difference between good ammunition and great ammunition by using our contract loading services
  • We will load your ammunition using the components that you specify
  • We are an on-demand manufacturer, delivering only what you want, when you want it
  • Create your own brand of ammunition by using packaging with your name and logo


On Target Ammunition